Bridge (Doctorate in Marketing) Program Online
Bridge (Doctorate in Marketing) Program Online
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In this online bridge (doctorate in marketing) program, you will complete the introductory courses required for doctoral study at GCU. This includes coursework in accounting, finance, statistics and marketing. In addition to teaching best practices for operations and management, the DBA marketing bridge pathway offers an introduction to foundational content in the area of business management. Offered by the College of Doctoral Studies, this is an ideal first step toward pursuing a DBA in Marketing.
GCU is an institutionally accredited university — a reflection of our commitment to educational quality. The Higher Learning Commission has continuously accredited GCU since 1968. The College of Doctoral Studies shares the university’s commitment to upholding the principles and standards established by our accrediting bodies.
This bridge (doctorate in marketing) program is available through online courses, which are intended to help make higher education more accessible to busy professionals. You could continue to meet your current responsibilities while fitting coursework around your schedule. Access your classes and learning materials from almost anywhere, with no need to commute to campus. Our interactive online learning system offers opportunities for networking, as well. Connect to peers and instructors on the discussion forums and reflect upon the academic competencies needed in the marketing field.
At Grand Canyon University, the Bridge (Doctor of Business Administration: Marketing Quantitative Research) program is your introduction to an advanced academic journey. Designed for aspiring doctoral students who have earned a degree in a field other than business administration, this online DBA in marketing bridge program provides opportunities for you to develop a strong foundation necessary for engaging in doctoral-level study in the business field. You’ll examine business leadership and marketing management strategies while looking ahead to your planned DBA coursework.
The Doctor of Business Administration with an Emphasis in Marketing (Quantitative) can prepare experienced leaders to acquire research skills enabling the application of data-driven marketing management strategies.
Areas of focus include:
By completing the bridge and enrolling in the online DBA in Marketing (Quantitative), you will have the opportunity to design and conduct research studies to examine and analyze events by interpreting numeric data. You will be expected to use statistical techniques to clean, describe, assess, summarize and compare study data.
An example of a quantitative marketing study might include the design and distribution of a study to determine price elasticity of a product relative to consumer demand and to consider whether price elasticity varies by specific consumer populations. Based on the results of this study, you would provide commentary to senior executives on how the results compare with previous studies and offer specific recommendations for future research.
Dive into advanced coursework in marketing and business competencies.
Online: $665 per credit [More Info]
Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Master's)
OR 2.5+ Unweighted GPA and
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
* Degree must be from an accredited college or program that has been approved by GCU.
** Combined verbal/quantitative, after August 2011 (1,000 combined verbal and quantitative, prior to August 2011).
You may have some questions about bridge programs and doctorates. Before applying, consider the answers to frequently asked questions below.
If your academic background is in an area other than marketing and business, you can prepare to earn a doctorate in marketing by first completing a bridge (DBA in Marketing) program. A bridge program teaches essential business competencies that can prepare you to go on to doctoral-level coursework and research. After completing the bridge program, you can apply to a doctoral program in marketing. A DBA in Marketing will require you to complete both coursework and an original research study that culminates in a dissertation.
A bridge (DBA in Marketing) program can be a good choice for professionals who wish to pursue a doctorate in marketing but who need some extra preparation before taking on doctoral-level coursework. You’ll have the opportunity to build a framework of core academic competencies in areas like marketing planning and strategy, finance and product development innovation. By the time you complete the program, you may be able to apply to the doctorate degree program.
There are specific admission criteria that must be met in order to qualify for doctoral programs. Our doctoral requirements include having completed a master’s degree from an institutionally accredited school with a minimum GPA of 3.4. Applicants who earned a GPA between 3.0 and 3.39 may be accepted with certain specifications. Note that certain programs offered by the College of Doctoral Studies may have additional criteria. For more information, contact a university counselor to discuss your eligibility.
